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Table of Contents


1 Rags to Riches
2 Asset Strippers
3 Lay-by
4 Touch Point
5 Little King
6 Going Public
7 The Unsuspected Secret
8 Mickey Mouse and Marijuana
9 Broker Wars
10 Short on Time
11 House of Cards
12 Taking Credit
13 The Cub Club
14 Going Viral
15 Standing Down
16 Trending
17 Once in a Lifetime


About the Author

Jonathan Shapiro and James Eyers report on banking and finance at The Australian Financial Review.


'A gripping success story with a colourful Sydney cast, a story of innovation, courage, lucky breaks and above all family.' --Malcolm Turnbull, former Prime Minister of Australia

'Shapiro and Eyers tell the entertaining and illuminating story of how Afterpay emerged as a global, online-retailing power in a few short years. It's a fascinating study in entrepreneurship, modern-day retailing and stubbornness in the face of scepticism.' --Gregory Zuckerman, The Wall Street Journal
'Well written and well worth reading.' --David Gonski AC, company director

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