MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
"A page-turner"—Newsweek
" Lindstrom dishes up results, alongside a buffet of past research,
with clear writing and deft reasoning." —Fast Company
“Lindstrom … has an encyclopedic knowledge of advertising history
and an abundance of real-world business experience” —The Washington
Post
“Martin Lindstrom, the boy wonder of branding, tells that the
future of shopping is all in the mind”—The Sunday Times (UK)
“Shatters conventional wisdom”—CNBC
"Brings together a great many strands of research to build a
fascinating case. The writing is snappy and the book’s a page
turner"—BBC Focus Magazine
“Lindstrom's research should be of interest to any company
launching a new product or brand.”—USA Today
“When someone tells you that a book is a "page-turner," you
probably think of the latest top-list best-seller. Now you'll think
of Buyology….Pick up a copy of this book and get one of those
highlighting thingamajiggies before you fix your ad budget for the
new year. "Buyology" is definitely money well-spent.”—The Eagle
Tribune
“An entertaining and informative tome”—The Seattle Examiner
“Why do rational people act irrationally? Written like a fast paced
detective novel, Buyology unveils what neuromarketers know
about our decision making so we can buy and sell more
insightfully."—Dr. Mehmet C Oz Professor of Surgery, Columbia
University, and author of YOU -The Owner’s Manual
“Move over Tipping Point and Made to Stick because there’s a new
book in town: Buyology. This book lights the way for smart
marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of
the Start
"Martin Lindstrom is one of branding's most original
thinkers"—Robert A. Eckert, CEO & Chairman, Mattel, Inc.
“Lindstrom takes us on a fascinating journey inside the consumer
brain. Why do we make the decisions we do? Surprising and eye
opening, Buyology is a must for anyone conducting a marketing
campaign.”—Ori Brafman, bestselling author of Sway
"Full of intriguing stories on how the brain, brands and emotions
drive consumer choice. Martin Lindstrom’s brilliant blending of
marketing and neuroscience supplies us with a deeper understanding
of the dynamic, largely unconscious forces that shape
our decision making. One reading of this book and you will
look at consumer and producer behavior in an entirely new
light.”
—Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor
of International Marketing, Kellogg School of Management,
Northwestern University
"A riveting read. Challenging, exciting, provocative, clever, and,
even more importantly, useful!"—Andrew Robertson, CEO & President,
BBDO Worldwide
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