Acknowledgments ix
Introduction xi
Section 1 Getting Started 1
Introduction 1
What Is Certification? 1
Reasons for Earning the CAE 2
Are You Ready to Earn the CAE? 4
Evaluating Where You Are Now 9
Section 2 Creating and Executing a Study Plan 25
Planning Your CAE Exam Study Path 25
Identifying Study Resources 28
Creating a Personalized Study Schedule 30
Participating in a Study Group 35
Using Your Study Time Effectively 40
Section 3 Studying the Domain Content 47
The CAE Domains—Basis and Creation 47
Studying the Content Domains 48
Domain 1 Strategic Management 50
Recommended Reading 50
Key Terms and Concepts 51
Domain 1 Content Review 65
Domain 1 Exam Content Outline Self-Assessment 77
Study Questions 83
Section Review Considerations 93
Study Questions Answer Key 94
Domain 2 Governance and Structure 96
Recommended Reading 96
Key Terms and Concepts 97
Domain 2 Content Review 103
Domain 2 Exam Content Outline Self-Assessment 105
Study Questions 109
Section Review Considerations 113
Study Questions Answer Key 116
Domain 3 Membership Development 118
Recommended Reading 118
Key Terms and Concepts 119
Domain 3 Content Review 122
Domain 3 Exam Content Outline Self-Assessment 130
Study Questions 133
Section Review Considerations 139
Study Questions Answer Key 141
Domain 4 Programs, Products, and Services 143
Recommended Reading 143
Key Terms and Concepts 144
Domain 4 Content Review 151
Domain 4 Exam Content Outline Self-Assessment 156
Study Questions 161
Section Review Considerations 167
Study Questions Answer Key 168
Domain 5 Leadership 169
Recommended Reading 169
Key Terms and Concepts 170
Domain 5 Content Review 174
Domain 5 Exam Content Outline Self-Assessment 180
Study Questions 184
Section Review Considerations 191
Study Questions Answer Key 193
Domain 6 Administration 195
Recommended Reading 195
Key Terms and Concepts 196
Domain 6 Content Review 205
Domain 6 Exam Content Outline Self-Assessment 218
Study Questions 224
Section Review Considerations 234
Study Questions Answer Key 237
Domain 7 Knowledge Management and Research 239
Recommended Reading 239
Key Terms and Concepts 240
Domain 7 Content Review 241
Domain 7 Exam Content Outline Self-Assessment 246
Study Questions 248
Section Review Considerations 251
Study Questions Answer Key 252
Domain 8 Public Policy, Government Relations, and Coalition Building 254
Recommended Reading 254
Key Terms and Concepts 255
Domain 8 Content Review 261
Domain 8 Exam Content Outline Self-Assessment 268
Study Questions 270
Section Review Considerations 274
Study Questions Answer Key 275
Domain 9 Marketing, Public Relations, and Communications 277
Recommended Reading 277
Key Terms and Concepts 277
Domain 9 Content Review 281
Domain 9 Exam Content Outline Self-Assessment 289
Study Questions 291
Section Review Considerations 296
Study Questions Answer Key 298
Section 4 Exam Day Preparation—and Beyond 301
Preparing for Exam Day 301
Taking the CAE Exam 305
After the Exam 309
Section 5 CAE Practice Exam 311
Introduction 311
CAE Abbreviated Practice Exam (Full Version Online) 314
Section 6 Appendix 321
ASAE Standards of Conduct 321
Practice Exam Answer Key 331
The American Society of Association Executives (ASAE) is the professional association for more than 21,000 association executives and industry partners representing 10,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.
CAE Editorial Board. Made up of nine CAEs representing the nine kowledge domains. Members are known in the field who speak, write and train. Members hail from local, regional, multi-state, independent, and autonomous societies of association executives (SAEs), e.g. American Chemical Society, Natl Architechtural Accrediting Board, American Psychological Assoc, Amer Society of Civil Engineers, etc.
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