Crystal Patriarche, BookSparks, $15,000 campaign:
* National print, broadcast, and online media campaign * Local
print, broadcast, and online media campaign * Widespread Galley
distribution to National, local, and niche markets * Targeted trade
media campaign for reviews and spotlights * Digital marketing
campaign including blog tour * Branded graphics package including
print collateral, social media graphics, email and newsletter
banners * Early reviewer promotions on Goodreads option * Strategy
to position author as an expert
When he's not writing Caley Cross, Jeff Rosen creates award-winning children's television series like Bo on the Go, Poko, Animal Mechanicals, The Mighty Jungle, Pirates!, Monster Math Squad, and Space Ranger Roger. He was the principal writer of the beloved Theodore Tugboat. His programs have been viewed around the world and translated into numerous languages. Jeff was a founding creative partner of WildBrain (formerly DHX Media), a global children's content company, home to Peanuts, Teletubbies, Strawberry Shortcake, Caillou , Inspector Gadget, and Degrassi. Jeff got the idea for Caley Cross when some horses escaped from his daughter's riding academy and roamed the city, popping into various shops along the way, mixing it up with the locals. The books have nothing to do with that, but you never know where ideas will lead. An accomplished painter, Jeff's work can be found in galleries, at www.jeffrosenart.com, and on Instagram @jeff.rosen. Jeff lives in Halifax, Nova Scotia, with his wife and vampire poodle, Vlad.
"In this wildly imaginative series opener, Rosen's storytelling
overflows with creative fancy. . . . A fun and fast-moving
adventure giddy with ideas."
-Kirkus Reviews
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