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Cambridge International as and a Level Travel and Tourism Coursebook


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Table of Contents

Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event

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Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017.

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