We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

Warehouse Stock Clearance Sale

Grab a bargain today!


Cambridge Marketing Handbook
By

Rating

Product Description
Product Details

Promotional Information

A practical, concise guide to getting your product to market, Cambridge Marketing Handbook: Distribution explores the essential models and key strategic issues in distribution - including international digital issues.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: What Does ‘Distribution’ Really Mean?;
    • Chapter - 02: National Distribution;
    • Chapter - 03: Business to Business Distribution;
    • Chapter - 04: Business to Customer Distribution;
    • Chapter - 05: Franchising;
    • Chapter - 06: International Distribution;
    • Chapter - 07: Services Distribution;
    • Chapter - 08: Electronic Distribution Models

About the Author

Karl Meyer, MBA, has worked for the past 20 years in the Internet Industry in both Technical and Sales and Marketing Roles, and was Director of Channel Marketing Strategy for WorldCom in EMEA. His roles took him across most of Europe and the Middle East, culminating in working for King Hussein of Jordan. Karl is currently Product Marketing Manager for Dante Ltd, and an Associate at online marketing agency SPICE.co.uk. His particular expertise is the use of Web Analysis and Social Media to accurately target customers. He teaches the digital programme at Cambridge Marketing College.

Ask a Question About this Product More...
 
Look for similar items by category
This title is unavailable for purchase as none of our regular suppliers have stock available. If you are the publisher, author or distributor for this item, please visit this link.

Back to top