Table of Contents

Prologue
Chapter 1: Campaign Juggling
Chapter 2: Planning for Chaos
Chapter 3: Challengers: Senator Clinton in 2008
Chapter 4: Challenger Case Study: The Search for the Experienced Virgin
Chapter 5: Incumbents: Regicide or More of the Same
Chapter 6: Incumbent Case Study: President Bush in 1992
Chapter 7: Seven Successor-Lapdogs or Leaders
Chapter 8: Successor Case Study: Vice-President Al Gore in 2000
Chapter 9: Teams that Work
Chapter 10: Conclusion: Is This Any Way to Pick a President?
Bibliography
Notes
Index

About the Author

Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of
State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns;
and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.

Reviews

"Sam Popkin is a leading political scientist and someone who has worked inside presidential campaigns over many years. He brings the discipline of an academic and the eye of a practitioner to the question of what makes some candidates successful and other not." --Dan Balz, The Washington Post
"No one I know has more closely studied the link between the minds of voters and the machinery of Presidential campaigns than Sam Popkin. He's a scholar who has worked in War Rooms. A strategist who knows his history. In The Candidate, Professor Popkin teaches us what he's learned--the surprising secrets that separate winning campaigns from the ones that crash and burn." --George Stephanopoulos, Anchor and Chief Political Correspondent, ABC News
"The Candidate offers a deep dive into Presidential politics. Popkin tells us why so many 'inevitable' candidates fail, why incumbency can be as much a burden as a blessing, and why the presidency is often won or lost behind the scenes. Informed, opinionated, and smart. Must reading in 2012 and beyond." --Richard Thaler, co-author of Nudge
"Samuel L. Popkin has written a ground-breaking book, making use of his skills as a political scientist, his extensive experience in campaigns, and his prodigious archival research to produce a gold-plated analysis of presidential elections. His book, The Candidate: What it Takes to Win--and Hold--the White House, is not just a crucial document for campaign strategists, political reporters, and academics; it is a great read for members of the general
public who will find it enlightening, refreshing, and a new source for understanding the world of high-powered politics." --Thomas Edsall, author of The Age of Austerity
"Popkin is that rare academic who can write a fast-moving, punchy book that rescues political science from spreadsheets and algorithms and thereby makes it interesting and captivating. The Candidate is argumentative, opinionated, provocative and a great read for any political junkie or activist."--Karl Rove, former Senior Advisor and Deputy Chief of Staff to President George W. Bush
"[A] valuable aspect of The Candidate is [Popkin's] insistence that what matters above all else is the team, and especially the immediate supervisor of that team, the chief of staff...convincing." --Michael Tomasky, The New York Review of Books
"The Candidate is an insider romp through American politics -- and a guide to the presidential elections of 2012." -- The Globe and Mail
"All political junkies should have this book next to the TV remote so they can watch Popkin's ideas play out in real time during this campaign season and the general election. Too bad for the GOP candidates that they can't read this book until May. Highly recommended." --Library Journal
"Sam Popkin is a rare breed-an accomplished academic and practitioner, who understands politics from outside and in. In The Candidate, Popkin shares his keen insights into campaigns, why they win, and why they don't. It's must reading for any student of the game."--David Axelrod
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