Table of Contents

About the Author xii

Acknowledgments xiii

Foreword: Al Gore, Former Vice President of the U.S. xxiv

Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc. xxvii

Prologue: Capitalism at the Crossroads xxxi

PART ONE: MAPPING THE TERRAIN

Chapter 1: From Obligation to Opportunity 3

Chapter 2: Worlds in Collision 31

Chapter 3: The Sustainable Value Portfolio 59

PART TWO: BEYOND GREENING

Chapter 4: Creative Destruction and Sustainability 87

Chapter 5: The Great Leap Downward 111

Chapter 6: Reaching the Base of the Pyramid 139

PART THREE: BECOMING INDIGENOUS

Chapter 7: Broadening the Corporate Bandwidth 169

Chapter 8: Developing Native Capability 193

Chapter 9: Toward a Sustainable Global Enterprise 223

Epilogue 249

Index 254

Promotional Information

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Your company is at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book you'll learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to all your markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques you can use to recharge innovation, growth, and profitability in your enterprise.

About the Author

STUART L. HART is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently the S.C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. He also serves as senior research fellow at both the Davidson Institute (University of Michigan) and Tilburg University in the Netherlands.

Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.

Hart wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which first articulated how business could profitably serve the needs of the four billion poor in the developing world.