Table of Contents

Contents
Acknowledgements
1. Introduction
2. Naked Economy
The Stupid ID
The Postmodern Spirit
I mmaterial Capitalism
End-Capitalism
Conclusion
3. Naked Enterprise
Enterprise
Ethics
Enjoyment
Conclusion
4. Naked Ethics
Ethics
Enterprise
Enjoyment
Conclusion
5. Naked Enjoyment
Enjoyment
Enterprise
Ethics
Conclusion
6. Naked Ecology
You Can't Stop the Dancing Chicken
Carbon Zero
(M)Other Earth
The Elephant in the Room
Earth Second!
Conclusion

About the Author

Ciara Cremin is Senior Lecturer in the Sociology Department at the University of Auckland. She is author of several books, including Man-Made Woman, Totalled and Capitalism's New Clothes.

Reviews

'With a ruthless elegance, Colin Cremin exposes the vacuousness of 'creative' capitalism's pretensions to newness'
*Mark Fisher, Visiting Fellow at Goldsmiths, University Of London, and author of Capitalist Realism (2010)*

'Slicing through the evasions and double think of contemporary accounts of pleasure, Colin Cremin has produced a must-read text on the sociology of enjoyment. Accessible, penetrating, unmissable'
*Chris Rojek, Professor of Sociology & Culture, Brunel University, West London*

'Engaging, accessible, timely and relevant'
*Dr Calum Neill, Lecturer in Critical Psychology, Edinburgh Napier University*