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Capitalism's New Clothes
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From broadsheet newspapers to television shows and Hollywood films, capitalism is increasingly recognised as a system detrimental to human existence. Colin Cremin investigates why, despite this de-robing, capitalism remains a powerful and seductive force. Using materialist, psychoanalytic and linguistic approaches, Cremin shows how capitalism, anxiety and desire enter into a mutually supporting relationship. He identifies three ways in which we are tied in to capitalism - through a social imperative for enterprise and competition; through enjoyment and consumption; and through the depoliticisation of ethical debate by government and business. Capitalism's New Clothes is ideal for students of sociology and for anyone worried about the ethics of capitalism or embarrassed by the enjoyments the system has afforded them.
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Table of Contents

Contents Acknowledgements 1. Introduction 2. Naked Economy The Stupid ID The Postmodern Spirit I mmaterial Capitalism End-Capitalism Conclusion 3. Naked Enterprise Enterprise Ethics Enjoyment Conclusion 4. Naked Ethics Ethics Enterprise Enjoyment Conclusion 5. Naked Enjoyment Enjoyment Enterprise Ethics Conclusion 6. Naked Ecology You Can't Stop the Dancing Chicken Carbon Zero (M)Other Earth The Elephant in the Room Earth Second! Conclusion

About the Author

Ciara aka Colin Cremin lectures in sociology at the University of Auckland. She is author of several books, including Totalled: Salvaging the Future from the Wreckage of Capitalism and Capitalism's New Clothes: Enterprise, Ethics and Enjoyment in Times of Crisis, both published with Pluto Press in 2015 and 2011 respectively.

Reviews

'Engaging, accessible, timely and relevant' -- Dr Calum Neill, Lecturer in Critical Psychology, Edinburgh Napier University 'Slicing through the evasions and double think of contemporary accounts of pleasure, Colin Cremin has produced a must-read text on the sociology of enjoyment. Accessible, penetrating, unmissable' -- Chris Rojek, Professor of Sociology & Culture, Brunel University, West London 'With a ruthless elegance, Colin Cremin exposes the vacuousness of 'creative' capitalism's pretensions to newness' -- Mark Fisher, Visiting Fellow at Goldsmiths, University Of London, and author of Capitalist Realism (2010)

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