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Careless Love
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* National press advertising campaign targeting books and music in the INDEPENDENT ON SUNDAY, TIMES METRO and MAIL ON SUNDAY * Poster and mixed CARELESS LOVE/ LAST TRAIN TO MEMPHIS display bin with custom header * Review and feature coverage in the national press and music magazines * Trade promotions * Reading copies available

About the Author

Peter Guralnick is not only an acclaimed biographer but a cultural historian, the author of several famously received books about blues, country and western, and soul music.

Reviews

The concluding volume of Guralnick's Presley biography, which follows up Last Train to Memphis.

'beautifully written and refreshingly sincere, sets new high standards' -DAILY MAIL 'Homeric in its play of beauty and folly, this is a monumental work' - INDEPENDENT ON SUNDAY

Opening with the 25-year-old Presley's nervous return to the United States in March 1960, this second volume of Guralnick's definitive and scrupulous biography then circles back to describe the singer's military service in Germany, where he encountered two elements destined to define his post-Army life: prescription drugs and 14-year-old Priscilla Beaulieu. His manager, Colonel Tom Parker, was by now a major factor in Elvis's career, and Guralnick is the first to explain successfully how the Colonel, a one-time carnival huckster, maintained an enduring hold on a man whose genius was beyond his grasp. Presley believed that they were "an unbeatable team," and the Colonel's success in keeping Elvis's popularity alive during the Army stint seemed to prove it. The subsequent results of the Colonel's go-for-the-quick-buck mentality‘crummy movies made on the cheap, mediocre soundtracks rather than studio albums‘shook Elvis's faith in his manager, but he remained loyal through the inevitable artistic and commercial decline. Guralnick's meticulously documented narrative (which draws on interviews with virtually everyone significant) shows the insecure, fatally undisciplined Elvis to be his own worst enemy, closely seconded by the Colonel and the entourage of hangers-on who feared change and disparaged Presley's tentative efforts to grow, especially his spiritual apprenticeships to his hairstylist, Larry, and to Sri Daya Mata. When Elvis roused himself‘for his 1968 television comeback, for the legendary Chips Moman-produced sessions of 1969, for the early Las Vegas shows‘he was still the most charismatic performer in popular music, with a voice that easily encompassed his rock-and-roll roots and his desire to reach beyond them. But as the '70s wore on, Guralnick shows, he became imprisoned by laziness and passivity, numbing his contempt for himself and those around him with the drugs that finally killed him in 1977. As in volume one, Last Train to Memphis, Guralnick makes his points here through the selection and accretion of detail, arguing in an author's note that "retrospective moral judgments [have] no place in describing a life." While some readers may wish he had occasionally stepped back to tell us what it all means, the integrity of this approach is admirable. Many writers have made Presley the vehicle for their own ideas; Guralnick gives us a fallible human being destroyed by forces within as well as without. It's an epic American tragedy, captured here in all its complexity. Major ad/promo; author tour. (Jan.)

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