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The Carrot Principle


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Adrian Gostick is the New York Times bestselling coauthor of The Best Team Wins, The Carrot Principle, and All In, which are sold in more than fifty countries around the world. He is a founder of the global training firm The Culture Works, with a focus in culture, teamwork, and employee motivation. Learn more at TheCultureWorks.com or CarrotGuys.com. Chester Elton is coauthor of The Best Team Wins, The Carrot Principle, and All In, a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural and teamwork issues. Learn more at TheCultureWorks.com or CarrotGuys.com.


Gostick and Elton, consultants with the O.C. Tanner Recognition Company, have made a career out of promoting the idea of employee recognition as a corporate cure-all. (Their previous books include Managing with Carrots, The 24-Carrot Manager and A Carrot a Day). Here, they cover familiar ground, showing how many managers fail to acknowledge the special achievements of their employees and risk alienating their best workers or losing them to competing firms. They advocate creating a "carrot culture" in which successes are continually celebrated and reinforced. Dozens of recognition techniques include the obvious ("When a top performer is going on a particularly long business trip, upgrade her ticket to business class") to the offbeat ("Hire a celebrity impersonator to leave a congratulatory voice-mail message on an employee's phone"). But the authors pad the pages with unsurprising survey results, the umpteenth recapitulation of Abraham Maslow's hierarchy of needs and long anecdotes of questionable relevance (e.g., three pages about Charles Goodyear's rubber-vulcanizing technique in order to introduce the notion that a transforming force-like employee recognition!-can produce surprising results). Gostick and Elton's philosophy is appealing, but could have been explained in a long magazine article. (Jan.) Copyright 2006 Reed Business Information.

""The Carrot Principle" is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers."-- Ron Nelson, Chairman & CEO, Avis Budget Group, Inc.
"Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In "The Carrot Principle," they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance."-- John Mullen, Global Chief Executive Officer, DHL Express
""The Carrot Principle" should be required reading for every CEO and aspiring CEO, manager and aspiring manager, every business school student in the world, and every basketball coach. This is the premier prescriptive book on recognition, revealing not only why, but also providing a road map about how."-- Scott O'Neil, Senior Vice President, Team Marketing and Business Operations, National Basketball Association
""The Carrot Principle" not only shows you why, but also how to use recognition and appreciation. This book, as part of your overall operating strategy, will help in obtaining and maintaining a highly motivated workforce that will drive your business toward success."-- Harry Paul, coauthor of "Fish! A Remarkable Way to Boost Morale and Improve Results" and "Revved! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results"
"To succeed in today's ultracompetitive workplace, it is imperative that you have highly motivated people. "The Carrot Principle" provides managers with an exceptional tool to recognize people for their contributions to your success while outlining a process to perpetuate a culture of recognition throughout your entire organization."-- Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset Management LLC (A Mellon Financial Company)

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