1. Desiring the Good Life: What Parts did the Media and Consumer Society Play in Turning Us in Celebrity Doters? 2. Making New Rules: When did the Paparazzi Appear and How did they Make Private Lives Public? 3. Giving it All: How did Madonna and Diana become Global Icons and Change History? 4. Fabricating Fame: When and Why did Hollywood Build an Image-Building Machine that Conquered All? 5. Worshipping from Afar: What do Fans Think, Feel and Do ... and with what Effects on the Objects of their Adoration? 6. Consuming Beauty: How has Celebrity Culture Sparked Body Dissatisfaction and a Boom in Cosmetic Surgery? 7. Commodifying Race: Why Have Black Celebrities become Living Proof of the End of Racism? 8. Thriving on Scandal: How Have Disgrace, Shame and Humiliation Helped Some Celebrities Climb onto the A-List? 9. Buying Sales: Why do Advertisers Assume we will Buy Products Endorsed by People we Suspect Never use those Products? 10. Televising Reality: When Did Ordinary People Become so Fascinating that we will Watch Entire Programs about them Doing Nothing in Particular? 11. Blurring the Line: Why are More and More Celebrities Turning to Politics and Politics Turning to Celebrities? 12. Creating Legends: What Happened to Sport when Athletes Stopped being Praised for their Achievements and Start being Acclaimed for their Images? 13. Answering the Big Question: How Have Scholars Tried to Explain the Seemingly Irresistible Rise of the Celebrity Culture?
Staffordshire University, UK
'There's an insatiable hunger to remain in the public arena resulting in a woman, "grotesquely ill-equipped", releasing music without rhyme or reason.' -- Prof Cashmore, on Paris Hilton's recent decision to bring out a CD. 'Fame is the new currency.' -- Prof Cashmore, on the fascination with all things celebrity. 'Madonna dissolved the barrier between personal and private life. It became one and the same.' -- Prof Cashmore, on how Madonna started the trend of Celebrities in the public eye.