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Everyone wants to be more creative. Being creative makes life more fun and interesting. However, it is a common belief that creativity is something you are born with and others can only envy. In Change Your Mind, Rod Judkins reveals that creative people are not especially that creative after all. Rather, their gift is that they believe they are creative, and because of this, they are. Many of these people lack traditional artistic abilities (Bacon couldn't draw, so he didn't; Warhol couldn't paint, so he didn't) but that doesn't stop them from thinking of themselves as creative. This self-belief accounts for 90 per cent of the reason why they became the best. Creativity is a skill that everyone can learn, and everyone can benefit from. Whether you're trying to start your own business, write music, come up with ideas at work, solve problems or just change your way of looking at the world. Follow the 57 insider tips, which include nuggets of wisdom like the importance of focus, why you should never wait for inspiration, and how you should always turn a failure into a success. With real-life insights into writers, artists and musicians including Cezanne, Lennon and McCartney, Picasso and more, Change Your Mind will unlock the creative genius you always had inside you.
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About the Author

Rod Judkins is an artist and writer who lectures at the worlds most important creative hub, Central St Martins College of Art. He lectures in creative methods and processes. He is a figurative artist who trained at the Royal College of Art in London. He has had numerous one-man exhibitions and exhibited at Tate Britain, The National Portrait Gallery and Royal Academy. As an artist he encountered many creative thinkers in London's art world.

Reviews

"This book is here to bolster just such a positive outlook when it comes to creative thinking.It s a pleasure to read and I m fairly sure it will get those creative juices flowing." ameliasmagazine.com "With the seemingly endless fad for self-improvement ever-present on bookshelves, it is very easy to just think this is another generic self-help title. WhyChange Your Mindis so valuable is because it does more than just show what creative peopledid; instead, it reveals the fundamental mind-sets these peoplehad.Still, how does this help? Well, as it becomes a more accepted view that everyonecanbe more than they are through mind-set alone, Judkins goes one step further and shows how the fifty-seven key attributes and thought processes of some of the most creative people ever known can be applied to everyday life...the book is far easier to engage with than similar tomes..." theyoungcreatives.wordpress.com"

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