Table of Contents

Introduction to Express Exec

Introduction

What Is Channel Management?

The Evolution of Channel Management

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making Channel Management Work

Frequently Asked Questions (FAQs)

Index

About the Author

PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.