Introduction. PART ONE: LEVELING THE PLAYING FIELD. Chapter 1. May Day. Chapter 2. Opening Investment. Chapter 3. Building the Brand. Chapter 4. Innovation. Chapter 5. Branchland. Chapter 6. Advice and Advisors. PART TWO: PROFILES IN CRISIS. Chapter 7. Forsaken IPO. Chapter 8. Birthright. Chapter 9. Market Crash. Chapter 10. Margin Call. Chapter 11. Earthquake. Chapter 12. OneSource. Chapter 13. Heart Attack. Chapter 14. eSchwab. PART THREE: CUSTODIAN OF UNEASY DREAMS. Chapter 15. Balance of Power. Chapter 16. Schwab Mythology. Chapter 17. Unfinished Business. Epilogue Schwab Account. Appendix 1: Charles Schwab & Co. Timeline. Appendix 2: Charles R. Schwab's Employment Agreement. Source Notes. Bibliography. Index.
JOHN KADOR is the author of four books, including Net Ready: Strategies for Success in the E-conomy (with Amir Hartman and John Sifonis) a Wall Street Journal, BusinessWeek, and New York Times business books bestseller. Kador is a freelance writer for a number of business publications, and is curently working on a book about healthcare with Hank McKinnell, the Chaiman and CEO of Pfizer, Inc.
"a sharp, sometimes brutal and frequently entertaining book.... For investors, entrepreneurs and students of business, it is simply a good read." ("The Financial Times," November 8, 2002)