Table of Contents

1. Children's Viewing Behaviour2. Children's Attention to the Screen 3. Children's Understanding of Their Screen Experiences4. Screen Experiences and Cognitive Development5. Screen Experiences and Learning about Social Roles6. Screen Experiences and Antisocial Behaviour7. Screen Experiences and Prosocial Behaviour8. Screen Experiences, Advertising and Child Consumerism9. Screen Experiences and Child Health and Well-Being10. Screen Experiences and School Performance11. Parental Mediation of Children's Viewing12. Cultivating Screen Literacy among ChildrenChapter 13: The Challenges of Regulating Children's Screen Experiences in a Digital Age

About the Author

Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and the Internet. He has produced 70 books and more than five hundred other publications on media, marketing and business topics. He is Emeritus Professor in Media at the University of Leicester.