Reshaping your world and your business
China's growth and manufacturing dominance are two of the biggest global trends of the last 10 years. India's technology, service, and outsourcing industries make it a valued partner, as well as a formidable competitor.
The stunning rise of China and India makes it clear: to survive and thrive in the new global market, you have to engage with China and India. This comprehensive guide is your road map to meeting this challenge. The book combines frontline reports from "BusinessWeek's" award-winning Asia staff with point-by-point commentary by the experts, including new introductions to each chapter by "BusinessWeek's" Pete Engardio. Inside you'll discover
WHAT YOU REALLY NEED TO KNOW ABOUT CHINA AND INDIA
A crash course in their cultures, economies, and business practices
WHAT THE EXPERTS SAY ABOUT THE NEW “ MEGAMARKETS”
The future of trading, manufacturing, investing, and negotiating
WHAT YOU CAN DO TODAY TO ENSURE YOUR SUCCESS TOMORROW
New corporate models, global paradigms, and other strategies
This up-to-date exploration includes award-winning special reports on key issues such as manufacturing (“ The China Price” ) and technology (“ The Rise of India” ). It's filled with the crucial information you need to compete-from the world's most widely read business magazine.
Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond.