Table of Contents

Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

About the Author

Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.