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Club Management


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Table of Contents

Ch 1. Introduction * Overview of the Industry (size, scope, types, major companies, dispersion, growth, changes in). * History (in the world and in the U.S.) Focus on early clubs including St. Andrews and London city clubs. * Why clubs exist and why they are allowed to exist (including a discussion of the 1st amendment in the US.) * Discrimination in clubs and what is changing. * How clubs are different from other sectors (members only, range of activities, dues driven, etc.). Ch 2. Types of Clubs * Equity, Nonequity and other models. Include ClubBenchmarking model. * Country Clubs * City Clubs (including University Clubs) * Yacht Clubs * Women's clubs * Other types of clubs (racquet clubs, hunt clubs, faculty clubs, arts and letters clubs, etc.) Ch 3. Governance * How clubs are organized (equity and nonequity) * Sample organization charts * The General Manager and role (General Manager as a "Town Manager") * Equity Clubs: The Board of Directors * Equity Clubs: Committees * Equity Clubs: How the GM, BOD and Committees interact * NonEquity Clubs: The "triangular" model * NonEquity Clubs: The role of the Advisory Committee * Corporate Clubs: How they operate and how they are different * Case Study: ClubCorp Ch 4. People * The value of people in clubs * Why clubs are different (pay, longevity, quality of work life, nature of the work, etc.). * Human resources management in clubs * Who does it? * Recruiting and hiring * Training * HR policies * Independent contractors * Jobs and job descriptions * Professional development Ch 5. Food and Beverage * Overview of food and beverage in clubs * Importance of food and beverage * Types of food and beverage operations * Profitability * Bar and beverage; alcohol service * Banquets and catering * Minimums, operating hours, and metrics Ch 6. Athletics/Fitness * Golf (focus on declining interest, role of the director of golf, PGA and USGA and other equivalents). * Challenges with golf (and how the PGA, USGA are addressing decreasing demand). * Racquet sports (tennis, squash, badminton, paddle tennis, racquet ball) * Fitness * Swimming * Other activities (skiing, curling, horses, polo, bowling, etc.). Ch 7. Marketing and Membership * Importance of marketing and membership * Trends in membership * Best practices * What works and what doesn't * Role of Social Media Ch 8. Finance * What gets measured? * Metrics * Technology used * Sample financial statements Ch 9. Management Development; Student to Manager * Management associations * Student chapters * Regional chapters * Internships * Certification and beyond Ch 10. Trends * Golf * Food and beverage * Organization * Families * New services and activities * Reciprocal agreements * Events * Technology * Fitness * Casualization * Changing demographics * Capital projects * "Greening" of industry

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