Table of Contents

Notes on Contributors, Series Editor’s Foreword, Foreword, Acknowledgements, Prologue, PART I: THE SPORTS INDUSTRY, PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT, PART III: THE COMMERCIALISATION OF ‘AMATEUR’ SPORT, PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT, PART V: SPORT SPONSORSHIP, Index

About the Author

Trevor Slack is Professor and Canada Research Chair in Sport Management at the University of Alberta. He is the editor of the European Sport Management Quarterly and has research interests in the areas of organisational strategy and change.