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The Commercialization of Intimate Life


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Table of Contents

Introduction: Two Sides of an Idea

Part One A Culture of Psychic Divestment
1 The Commercial Spirit of Intimate Life and the Abduction
of Feminism: Signs from Women's Advice Books
2 The Commodity Frontier
3 Gender Codes and the Play of Irony
4 Light and Heavy:
American and Japanese Advice Books for Women
with Kazuko Tanaka

Part Two A Feelingful Self
5 The Capacity to Feel
6 Working on Feeling
7 The Economy of Gratitude
8 Two Ways to See Love
9 Pathways of Feeling

Part Three The Referred Pain of a Troubled Society
10 From the Frying Pan into the Fire
11 The Colonized Colonizer: Cruelty and
Kindness in Mother-Daughter Bonds
12 The Fractured Family
13 Children as Eavesdroppers

Part Four The Ecology of Care
14 Love and Gold

Part Five
15 Emotional Geography and the Flight Plan of Capitalism
16 The Culture of Politics: Traditional, Postmodern, Cold Modern,
and Warm Modern Ideals of Care
Speaking Personally
11 Inside the Clockwork of Male Careers


About the Author

Arlie Russell Hochschild is Professor of Sociology at the University of California, Berkeley. She is author of The Time Bind: When Work Becomes Home and Home Becomes Work (1997), The Second Shift: Working Parents and the Revolution at Home (1989), and The Managed Heart: Commercialization of Human Feeling (California, 1983), all cited as Notable Books of the Year by the New York Times. She is also author of The Unexpected Community (California, 1973), and she has received the American Sociological Association Award for Public Understanding of Sociology.


"As a feminist, Hochschild celebrates some of the advances made by the women's movement. . . . There is wit, humour and joy, as well as portents of doom."--"The Financial Times (UK)"

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