Contents
Introduction The challenge of leadership communication I
Part 1
Strategic Leadership
Think Long-term investment in people and payoff
chapter 1 Communicating as a leader and as a manager 11
chapter 2 have a ready answer for THIS one key question-- always
15
chapter 3 Make sure the team knows the deliverables 18
chapter 4 Build a Culture of Trust 24
chapter 5 Hire Based on Core Character and Competency 27
chapter 6 Nix Micromanaging and Other Negatives 32
chapter 7 Squelch the Urge to Hoard 36
chapter 8 Guide With Strategic Questions 39
chapter 9 Dislodge Log-Jamming Directives 42
chapter 10 Become a Coach, Not a Critic 45
chapter 11 Give Kudos That Count 49
chapter 12 Fire People to Be Fair 52
chapter 13 Energize Rather Than Demoralize 56
chapter 14 Course-Correct Quickly After Bad Decisions 60
chapter 15 Develop Your People 64
PART 2
STRATEGIC CONVERSATIONS
Connect With Intent
chapter 16 Be Intentional About Your Communication Standards
73
chapter 17 Be a Leader Who Laughs 78
chapter 18 Respond Promptly in the Age of Twitter 83
chapter 19 Learn to Apologize or Pay the Penalty 86
chapter 20 Keep Your Networks Active 89
PART 3
STRATEGIC NEGOTIATIONS
Look for Mutual Opportunities
chapter 21 Determine Your Goals, Value, and Walk-Away Point
97
chapter 22 Adopt Strategic Negotiation Practices 101
chapter 23 Aim to Do the Second Deal 105
PART 4
STRATEGIC SPEAKING
Persuade Minds and Win Hearts
chapter 24 Increase Your Executive Presence 111
chapter 25 Dump Your Data to a Storyline 117
chapter 26 Engage With Great Stories 121
chapter 27
Be Brief or Be Dismissed 128
chapter 28 Prepare for
Off-the-Cuff Comments 131
PART 5
STRATEGIC WRITING
Write to the Point
chapter 29 Let Them See How You Think 137
chapter 30 Trust the TA-DA TemplateTM 142
chapter 31 Use Social Media Strategically—Don’t Spray Paint
146
PART 6
STRATEGIC MEETINGS
Deliver Results When You Meet
chapter 32 Consider a Meeting Before the Meeting 155
chapter 33 Plug Power Into Your Agenda 157
chapter 34 Make Little Meeting Matters a Big Deal 160
chapter 35 Meet Like You Mean Business 164
chapter 36 Know Your Meeting ROI 169
Next Steps 173
Notes 175
Acknowledgments 179
Bibliography 177
Index
181
About the Author 189
How to Work With Dianna Booher and Booher Research 191
Dianna Booher is CEO of Booher Research Institute and the author of forty-seven books, which have collectively sold almost 4 million copies. Her clients include twelve of the twenty-five largest corporations in America.
Winner of the 2018 Axiom Award Silver Medal in the Networking
Category.
“If you’re a micromanager, you need to know it’s not just
ineffective—it’s also the most labor-intensive leadership style.
When you read Communicate like a Leader, you’ll learn strategic
communication skills that will improve your relationship with your
people and actually make leading easier. Dianna Booher is the
communication guru of the 21st century!”
—Ken Blanchard, coauthor of The New One Minute Manager and One
Minute Mentoring
“Great leaders are great communicators, as Dianna Booher points out
in this smart, useful book. If you want to become a top-notch
strategic communicator, you’d do well to heed the advice in its
pages.”
—Marshall Goldsmith, executive coach, business educator, New York
Times bestselling author, and Thinkers50 #1 leadership thinker in
the world
“Dianna Booher’s brilliant new book, Communicate like a Leader, is
the single-best communication guide I have ever read. In it are
thirty-six clear, concise, relevant, and practical bits of
strategic advice on how to connect with others. No fluff. No wasted
words. All substance. I guarantee you that there is something in
this book that you can use immediately—and more that you can apply
tomorrow and the next day and the next. Buy this right now, read it
as soon as you get it, and then put Dianna’s expert advice to work
for you. You will be very glad that you did.”
—Jim Kouzes, coauthor of the bestselling The Leadership Challenge
and Dean’s Executive Fellow of Leadership, Leavey School of
Business, Santa Clara University
“Everything they didn't teach you at Harvard Business School—but
should have—about leadership communication in the real world of
work.”
—John Addison, bestselling author; Leadership Editor, Success
magazine; and CEO, Addison Leadership Group
“More than a mere treatise on communication, this is an extremely
practical and actionable book about becoming a better leader. It
happens that leaders do their work by communicating, and Booher
provides valuable tactics to use in a wide variety of
circumstances. Every reader is guaranteed to take away some useful
practices.”
—Jack Zenger, CEO, Zenger Folkman, and bestselling coauthor of The
Extraordinary Leader and Speed
“Dianna Booher has done it once again. This book is a must-read for
anyone seeking clear, practical, and actionable advice.”
—Catherine Blades, Senior Vice President, Corporate Communications,
Aflac Inc.
Great leaders have one thing in common: they are all great
communicators. They have discovered how to convert their keen
awareness into ideas that speak to one’s emotions and ambitions.
They understand that if their message does not take deep root, it
will likely make little difference in shaping outcomes. In her
newest book, Communicate like a Leader, Dianna Booher calls upon
her vast body of work to create an inspirational playbook for
leaders in pursuit of excellence. A must-read for people seeking to
propel their career.”
—Bill Yancey, Managing Director, Operations, Hilltop Securities
Inc.
“Communication and leadership are critical for all success. Dianna
Booher is an expert on both fronts and an author of forty-seven
books! Learn from her wisdom. Buy this book, read this book, and
learn from the very best—I do!”
—Dr. Peter Legge, OBC, CSP, CPAE Hall of Fame, CEO and Chairman,
Canada Wide Media Limited
“Once again, Dianna Booher has created a masterpiece of
communication. This book is perfect for anyone who is a leader or
would like to become one. Buy it. Read it. Study it. Use it. Bank
it.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and The
Little Green Book of Getting Your Way
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