Introduction.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.
Dr Per V. Jenster is Research Professor and chairman of the MBA board at Copenhagen Business School and also on the marketing faculty of IMD (The Institute of Management, Switzerland). He was previously on the faculty of the University of Virginia and gained his doctorate at the University of Pittsburgh.
Per Jenster has extensive industry experience including consulting to senior managers on strategic management, marketing planning, competitive analysis and cost evaluation studies. He is appointed advisor and member of the Virginia Export Council, US Department of Commerce and has served on the boards of international companies. His award winning research is widely published in more than 88 articles, books and case studies.
David Hussey is a renowned international authority on strategic management with both practitioner and consulting experience across a range of industries. Formerly Managing Director of Harbridge Consulting Group Ltd, director of the Japan Strategic Management Society and a co-founder of the Strategic Management Society, he has published extensively on strategy and related subjects. He has gained the 1999 Ansoff Award of the Japan Society of Strategic Management, a BCom from the University of South Africa, a DLitt from Nottingham Trent University and the professional ACIS qualification. He is currently visiting Professor at Nottingham Business School.
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