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Competing for the Future


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Preface to the Paperback Edition Preface and Acknowledgments 1. Getting Off the Treadmill 2. How Competition for the Future Is Different 3. Learning to Forget 4. Competing for Industry Foresight 5. Crafting Strategic Architecture 6. Strategy as Stretch 7. Strategy as Leverage 8. Competing to Shape the Future 9. Building Gateways to the Future 10. Embedding the Core Competence Perspective 11. Securing the Future 12. Thinking Differently Notes Bibliography Index About the Authors

About the Author

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.


Hamel and Prahalad, both academicians and active consultants of strategic management with an international focus, give us a provocative, future-oriented book that shows how an organization can seize control of its industry and create future markets. Unlike the recent books promoting downsizing, restructuring, and/or reengineering, this timely volume advances an aggressive framework of "industry transformation" as the way to be strategic. The dozen chapters present practical advice about how to dominate emerging opportunities while staking out new competitive space within the industry. The authors challenge business leaders to change the status quo. The audience for this well-written work's is today's business executives; academicians and advanced students should also find it worthwhile.-Joseph W. Leonard, Miami Univ., Oxford, Ohio

Hamel and Prahalad (coauthors of Harvard Business Review) develop judicious, provocative managerial theses in this sophisticated work. Rejecting recent downsizing and reengineering trends, they present their blueprint for transforming an industry's structure, which, they stress, is the primary challenge facing today's managers. The authors focus on tomorrow's competition and opportunities, vitalizing the company for the future and outrunning competitors to ``get to the future first.'' Pioneering ideas on strategy, leadership competencies and market forces abound in this study. Concepts are presented with numerous visual aids. 50,000 first printing; $75,000 ad/promo; first serial to Fortune; author tour. (Sept.)

Named one of "The 25 Most Influential Business Management Books" by TIME Magazine (TIME.com)

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