Table of Contents

1. Converting input to insight: organising for Intelligence-Based Competitive Advantage Sheila Wright Part I: Competitive Intelligence 2. Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes Jamie R. Smith, Sheila Wright and David Pickton 3. Complaints are a firm’s best friend Sophie Larivet and François Brouard 4. Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey Sheila Wright, Christophe Bisson and Alistair P. Duffy 5. SMEs’ attitude towards SI programmes: evidence from Belgium Sophie Larivet and François Brouard Part II: Competitive Analysis 6. Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty Lyndon Simkin and Sally Dibb 7. The power of intuitive thinking: a devalued heuristic of strategic marketing Anthony Patterson, Lee Quinn and Steve Baron 8. Competitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies Craig S. Fleisher and Sheila Wright 9. Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand Dag Bennett and Charles Graham 10. Modeling customer churn in a non-contractual setting: the case of telecommunications service providers Ali Tamaddoni Jahromi, Mohammad Mehdi Sepehri, Babak Teimourpour and Sarvenaz Choobdar Part III: Competitive Strategy 11. Protecting the Olympic brand: winners and losers Trevor Hartland and Nicola Williams-Burnett 12. Moving closer to the customers: effects of vertical integration in the Swedish commercial printing industry Thomas Mejtoft 13. Market orientation in non-profit organizations: innovativeness, resource scarcity, and performance Pratik Modi 14. Bridging virtual and real worlds: enhancing outlying clustered value creations Daniel D. Bretonès, Bernard Quinio and Gilbert Réveillon

About the Author

Sheila Wright is Reader in Competitive Intelligence and Marketing Strategy at De Montfort University, UK. She is widely regarded as a thought leader in the Competitive Intelligence and Insight Management field. Previous contributions to the field include numerous Journal articles and conference papers as well as invited addresses to industry bodies and practitioners.