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Content - The Atomic Particle of Marketing


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Table of Contents

  • Section - 01: The shift to content marketing;
  • Section - 02: Content marketing versus content strategy;
  • Section - 03: Converged media;
  • Section - 04: Native advertising;
  • Section - 05: Organizing for content;
  • Section - 06: A culture of content;
  • Section - 07: Global content strategy;
  • Section - 08: Real-time marketing;
  • Section - 09: Content marketing software;
  • Section - 10: Content marketing performance;
  • Section - 11: Contextual campaigns;

About the Author

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestle, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Lieb was VP and Editor-In-Chief of The ClickZ Network for over seven years.

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