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Contented Cows Still Give Better Milk, Revised and Expanded


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Table of Contents

Acknowledgments ix

Introduction xi

PART I The Premise 1

CHAPTER 1 Just the Facts 3

CHAPTER 2 Cows with Attitude 21

PART II Contented Cows Are Committed 41

CHAPTER 3 The Vision Thing : Passengers or Crew 43

CHAPTER 4 The Path to Commitment 53

PART III Contented Cows Are Cared About 63

CHAPTER 5 First You Feed the Troops 65

CHAPTER 6 Tell Em the Truth 85

CHAPTER 7 When Times Get Tough 95

CHAPTER 8 Contented Cows Are Connected 115

CHAPTER 9 A Case for Some Useful Benefi ts 129

PART IV Contented Cows Are Enabled 147

CHAPTER 10 Empower This! 149

CHAPTER 11 Enabled Employees Are Incredibly Well Trained 157

CHAPTER 12 Enabled Employees Are Tooled 169

CHAPTER 13 Enabled Employees Are Trusted 181

CHAPTER 14 When the Contented Cows Come Home (Speculations on the Near Future) 189

Notes 195

Index 199

About the Author

BILL CATLETTE is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of Rebooting Leadership and the Contented Cows leadership book series, he coaches and advises managers worldwide on leadership and employment matters. RICHARD HADDEN is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of Rebooting Leadership and the Contented Cows leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.

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