Acknowledgments ix Introduction xi PART I The Premise 1 CHAPTER 1 Just the Facts 3 CHAPTER 2 Cows with Attitude 21 PART II Contented Cows Are Committed 41 CHAPTER 3 The Vision Thing : Passengers or Crew 43 CHAPTER 4 The Path to Commitment 53 PART III Contented Cows Are Cared About 63 CHAPTER 5 First You Feed the Troops 65 CHAPTER 6 Tell Em the Truth 85 CHAPTER 7 When Times Get Tough 95 CHAPTER 8 Contented Cows Are Connected 115 CHAPTER 9 A Case for Some Useful Benefi ts 129 PART IV Contented Cows Are Enabled 147 CHAPTER 10 Empower This! 149 CHAPTER 11 Enabled Employees Are Incredibly Well Trained 157 CHAPTER 12 Enabled Employees Are Tooled 169 CHAPTER 13 Enabled Employees Are Trusted 181 CHAPTER 14 When the Contented Cows Come Home (Speculations on the Near Future) 189 Notes 195 Index 199
BILL CATLETTE is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of Rebooting Leadership and the Contented Cows leadership book series, he coaches and advises managers worldwide on leadership and employment matters. RICHARD HADDEN is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of Rebooting Leadership and the Contented Cows leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.