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Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
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E-commerce multi-channel retailing, performance measurement, performance measurement model for e-commerce multi-channel retailing Veroffentlicht mit Unterstutzung des Fonds zur Forderung der wissenschaftlichen Forschung.

About the Author

Dr. Andreas Pinterits promovierte bei Univ.-Prof. Dr. Dr. h.c. Hans Robert Hansen am Institut fur BWL und Wirtschaftsinformatik der Wirtschaftsuniversitat Wien. Er ist als Consultant bei Deloitte tatig.

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