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Coordinating Internet Sales with Other Channels

A Performance Measurement Model: 2009

By Andreas Pinterits

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Format: Paperback, 191 pages, 2009 Edition
Other Information: 28 black & white tables, biography
Published In: Germany, 15 January 2009
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

Table of Contents

E-commerce multi-channel retailing, performance measurement, performance measurement model for e-commerce multi-channel retailing Veroffentlicht mit Unterstutzung des Fonds zur Forderung der wissenschaftlichen Forschung.

About the Author

Dr. Andreas Pinterits promovierte bei Univ.-Prof. Dr. Dr. h.c. Hans Robert Hansen am Institut fur BWL und Wirtschaftsinformatik der Wirtschaftsuniversitat Wien. Er ist als Consultant bei Deloitte tatig.

EAN: 9783834908452
ISBN: 3834908452
Publisher: GWV Fachverlage GmbH
Dimensions: 21.01 x 14.81 x 1.14 centimeters (0.31 kg)
Age Range: 15+ years
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