Warehouse Stock Clearance Sale

Grab a bargain today!


The Copywriter's Handbook, (4th Edition)
By

Rating

Product Description
Product Details

Promotional Information

The classic guide to copywriting, now in an entirely updated fourth edition.

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Reviews

"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."--The Los Angeles Times "The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." --Ad Day "Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times

Ask a Question About this Product More...
 
Item ships from and is sold by Fishpond.com, Inc.

Back to top
We use essential and some optional cookies to provide you the best shopping experience. Visit our cookies policy page for more information.