The classic guide to copywriting, now in an entirely updated fourth edition.
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."--The Los Angeles Times "The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." --Ad Day "Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times
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