1. Introduction; PART 1: THE GOOD PLANET: THE CHANGING WORLD and the CHANGING BUSINESS WORLD; 2. COVID-19; 3. The planet: climate; 4. Sustainability and technology in practice; 5. The planet: our environment; 6. The new economy systems; 7. Finance and investment; PART 2: THE GOOD CHALLENGE: FUTURE-PROOFING; 8. The wake-up call; 9. Whose responsibility is it?; 10. What does it involve?; PART 3: THE GOOD PROCESS: STEP BY STEP; 11. Define your values; 12. Start a dialogue; 13. Look after your people; 14. Be responsible for your supply chain; 15. Be responsible for your environment; 16. Plant roots in your community; 17. Revolutionize your marketing and service; 18. Be transparent; 19. Afterword: take the lead; 20. About Good Vision
Ivri Verbin is founder and CEO of Good Vision and a member of Grant Thornton’s international corporate responsibility team. A former advisor to Nobel Peace Prize winner Shimon Peres, Verbin is a pioneer in the field of corporate responsibility.
"An informative and valuable book for all those interested in
translating sustainability into effective business practice." - Sir
Ronald Cohen, Co founder Apax Partners, and Chairman of the British
Venture Capital Association"At Waze we believe that we must act as
one community and take responsibility for our actions. By reading
this book one can better understand the technological challenges
and opportunities in promoting sustainability. This is critical
information for decision-makers, allowing us to make better
informed decisions and be more responsible in our actions." -
Samuel Keret, Director, Waze Carpool"Ivri is one of the most
important voices on sustainability and corporate responsibility in
our global organisation. As I would have anticipated, Ivri’s book
has made complex issues accessible, while demonstrating his passion
and authentic desire for change." - Paul English, Global Leadership
Team, Grant Thornton"Time and again we are reminded that "we cannot
control the direction of the wind, but can only adjust the sails".
Sustainability and Corporate responsibility are ultimately about
doing the right thing, and for CEOs like myself that means that we
must be innovative, leveraging new technologies and processes to
deliver value, while living up to that standard. Ivri Verbin
delivers an optimistic view that this vision is not only viable and
essential, but also possible." - Raviv Zoller, President & CEO of
ICL, a leading global fertilizer and specialty chemicals company"In
this short, readable book, Ivri Verbin offers easy-to-follow and
practical advice for any organisation to change their relationship
with and impact on the world. From mindset and policy to clear
actions, he covers every aspect of this complex topic simply and
gives great examples of how others have succeeded." - Peter Bodin,
Global CEO, Grant Thornton International Limited"The world is at a
crossroads - on our climate, inequality, global health. It really
could go either way. Those companies and leaders that practice
Ivri’s well thought out & evidenced approach to business will help
the world to beat these crises, not be the driver of them. If you
have the vision to believe, read this book." - Giles Gibbons,
Founder, Good Business"Ivri Verbin's publication is very timely.
His point of view, based on his extensive experience working with
Israeli corporations as well as governmental agencies, is of great
significance in learning of the role that Israel is playing in this
field. A role that will no doubt continue to expand as the Start-up
Nation seeks ways to become a Social Innovation Nation." - Momo
Mahadav, CEO, Maala – Business for Social Responsibility in
Israel
"This book combines a very sound theory with a practical guide for
the successful corporation of our times, one that acknowledges the
broad social and environmental role of businesses have to play. The
deep knowledge and experience of the writer combined with his
social sensitivity provides us with a great read, and a
particularly useful and necessary compass in navigating the complex
waters of the corporate world in this digital era. A stellar and
truly needed book." - Ambassador Konstantinos Bikas"Ivri’s book
emphasizes and demonstrates to the investment community that
financial success can and should help companies achieve a positive
impact. In the time of the new economy and digital era, creating a
positive impact is crucial for companies to reach financial
success. Therefore, I think it is important for any manager or
entrepreneur to read this book." - Hemmy Peres, President of
Pitango Venture Capital "I could not agree more with Ivri's words
and, therefore, think that any manager in the present or the future
that is passionate about yielding a profit for its shareholders
must read his book. Moving forward, all managers must take this
message to heart and remember that shareholder profit is consistent
with corporate responsibility." - Amos Shapira, former President of
Elal Airline
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