Publication ties in with D-Day and Father's Day. Package communicates to key male markets; for lovers of Sharpe, Flashman, Blackadder and The Dangerous Book for Boys.Consumer campaign will target core male markets: older, broadsheet readers (Times/Independent); irreverent lad readers (GQ/FHM); commuting professionals (London Lite/Metro) and military history fans (BBC History).Combines the appeal of previous successful series about military heroes with high humour and the intensely popular WWII setting.
James Delingpole writes regularly for The Times, Sunday Times and Daily Telegraph. He is also a TV critic for the Spectator. He is the author of various novels including Fin and Thinly Disguised Autobiography.
'A rattling story, full of action and laughs and gut-wrenching fear ... Roll on Vol.2' Daily Mail 'Very funny, and always delightfully non-PC' GQ 'A novel about the D-Day invasion of Normandy that's a welcome corrective to the Spielberg-Hanks version and promises a lot more excitement to come ... Jolly good show, Delingpole' Spectator 'Although extremely funny in parts the book is also, perhaps surprisingly, at times very moving ... truly compelling and feels authentic ... undoubtedly entertaining' Sunday Telegraph