MICHAEL MICHALKO is one of the most highly acclaimed creativity experts in the world. He specializes in providing creativity workshops, seminars, and think tanks for clients ranging from individuals to Fortune 500 companies. He is the author of the groundbreaking creativity handbookThinkertoys, as well asCracking Creativity, which describes the secrets of creative genius. His books have been translated into fifteen languages.
"Creative-thinking expert Michael Michalko offers a series of
idea-inspiring resources and techniques. . . . CRACKING CREATIVITY
is peppered with anecdotes and exercises to help push you to your
creative limit." —How
“Sometimes the craziest ideas are the most inspired. . . . "You
don't have to score 1600 on the SATs or build your own computer to
approach your craft with genius. . . .[this] book is filled with
exercises that illustrate the benefits of looking at problems from
different angles." —The Orlando Sentinel
"CRACKING CREATIVITY unveils the secrets of creative genius and
brings life-changing creative techniques into everyone's reach. By
comparing the thinking strategies of over 100 of history's most
creative minds, the book shows readers how to approach problems
with new vision and discover a world of innovative solutions to
everyday challenges."—New Equipment Digest
"CRACKING CREATIVITY delivers an arsenal of powerful creative
thinking tools that can be used to tackle virtually any type of
technical problem and create new ideas. The closest thing we have
to a tactical instruction manual for thinking like a genius."
—American Creativity Association
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