A groundbreaking, passionately-argued and visionary call to arms
Michael Braungart is a chemist and founder of the Environmental
Protection Encouragement Agency (EPEA) in Hamburg. He has been
lecturing at universities, businesses and institutions around the
world since 1984 on critical new concepts for ecological chemistry,
and is the recipient of numerous awards, honours and
fellowships.
William McDonough is an architect and founding principal of William
McDonough + Parners based in Virginia. In 1999, Time magazine
recognised him as a 'Hero for our Planet', and in 1996 he received
the Presidential Award for Sustainable Development, the highest
environmental honour given by the United States.
The best argument for good design is that it lasts. The best
argument for good science is that it deplores waste. I'm bored with
guilty and technologically illiterate environmental Luddites
describing a future of guilt and privation led in caves. There's an
alternative responsible future persuasively offered by Braungart
and McDonough. The survival of the planet can be re-stated in terms
of
stimulus, opportunity, challenge and reward. Works for me.
*Stephen Bayley*
Already embraced by far-thinking manufacturers and governments.
*Food Ethics Magazine*
It's one of the most thought-provoking books I've ever read
*Daily Express*
Environmentalists too rarely apply the ecological wisdom of life to
our problems. Asking how a cherry tree would design an energy
efficient building is only one of the creative 'practices' that
McDonough and Braungart spread, like a field of wild flowers,
before their readers. This book will give you renewed hope that,
indeed, 'it is darkest before the dawn'
*Carl Pope, Executive Director of the Sierra Club*
Achieving the great economic transition to more equitable,
ecologically sustainable societies requires nothing less than a
design revolution - beyond today's fossilized industrialism. This
enlightened and enlightening book shows us how - and indeed, that
'God is in the details.' A must for every library and every
concerned citizen
*Hazel Henderson, author of "Building a Win-Win World and Beyond
Globalization: Shaping a Sustainable Global Economy"*
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