Table of Contents

About the Author Preface 1. Email Marketing is Alive and Kicking 2. Selecting Your Email Marketing Service Provider 3. Growing Your List the Right and Wrong Way 4. Spam 5. Keeping It Relevant 6. Driving Engagement beyond the Click 7. Frequency and Timing 8. Subject Lines, Headline News 9. Take Time for Text 10. Automate, Schedule and Mobilise 11. Testing and Optimising for Success 12. Understanding Your Return on Investment 13. Email Marketing for eBay and Amazon Sellers 14. Stop Talking About Email Marketing

About the Author

John W. Hayes is a marketing strategist, public speaker and author who specialises in helping small and medium-sized businesses maximise the potential from their marketing budgets through the development of strategic Thought Leadership Marketing programmes. He regularly contributes to a wide range of publications and websites on topics including email, content and social media marketing and multi-channel eCommerce. In 2011 he opened the first international office for iContact (a US-based email and social media marketing company) in London. iContact was acquired in 2012 by the marketing and PR software company Vocus for $169 million. He also sits on the board as a non-executive director at SellerExpress (a company providing multi-channel retail technology for online sellers) and operates his own training and consultancy business. Following the publication of his bestselling content marketing book Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing (Brightword Publishing), he has delivered regular content and email marketing workshops throughout the UK and across Europe. For updates on John's books, events and other projects, follow him on Twitter @john_w_hayes, or Facebook at www.facebook.com/becomingtheexpert.