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Create Distinction
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About the Author

Scott McKain, the countrys leading expert on business distinction, has been honored with induction into the Professional Speakers Hall of Fame and is a member of the Speakers Roundtable, an elite group of twenty business speakers. In addition to consulting with and speaking to leading companies around the world, he has served on the board of directors of the National Safety Council and the National Speakers Association, and is the author of Collapse of Distinction, All Business Is Show Business, and What Customers Really Want.

Reviews

"Buy this book. Read it. And put it into practice." Jeffrey Gitomer, author of The Little Red Book of Selling -- Jeffrey Gitomer, author of The Little Red Book of Selling -- 20130305 "Further evidence that Scott McKain is the premiere business communicator of our time." Dr. Joseph Michelli, author of The Starbucks Experience -- Dr. Joseph Michelli, author of The Starbucks Experience -- 20130305 "Scott McKain's latest book is a must-read for any professional or organization attempting to creatively differentiate from the competition." -Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur , and CEO of U. S. Learning -- Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning -- 20130305 "Collapse of Distinction isn't just a business success book, this is a business survival book for the reality of today's marketplace. McKain shows the way to differentiation through strategies that create distinctiongenerating true separation from your competition." Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame -- Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame -- 20130305

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