Warehouse Stock Clearance Sale

Grab a bargain today!


Creative Arts Marketing
By

Rating

Product Description
Product Details

Table of Contents

Table of Contents

Acknowledgements

Foreword

Introduction

  • The context of arts marketing
  • Developing audiences
  • Marketing research
  • Product
  • Branding
  • Pricing
  • Marketing communications
  • Making the arts available
  • Marketing planning
  • Leadership and management
  • Case studies

    Index

    About the Author

    Liz Hill is Director of ArtsProfessional magazine, UK.

    Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.

    Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.

    Brian Whitehead is Publisher of ArtsProfessional magazine, UK.

    Ask a Question About this Product More...
     
    Look for similar items by category
    Home » Books » Business » General
    Home » Books » Business » Marketing » General
    Home » Books » Business » Sales » General
    People also searched for
    Item ships from and is sold by Fishpond World Ltd.

    Back to top
    We use essential and some optional cookies to provide you the best shopping experience. Visit our cookies policy page for more information.