INTRODUCTION PART 1: CREATIVITY IN UNUSUAL PLACES PART 2. CREATIVE COMMUNICATION PART 3. CREATIVE IMPACT PART 4. PRACTICAL CREATIVITY PART 5. CREATIVE SURPRISES PART 6. CREATIVE ILLUSIONS PART 7. CREATIVITY IN REAL LIFE
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.