Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.
A juicy, rollicking tour along the path toward creativity
*Seth Godin*
The Creative Curve takes on one of the most pernicious beliefs
about creativity — that it is limited to natural-born geniuses. In
fact, as Allen Gannett argues so capably, we all have the potential
to come up with ingenious ideas and make them a reality. Seasoned
with lively anecdotes, The Creative Curve will take you through the
science and practice of creativity so that you can start tapping
into your own breakthroughs.
*Daniel Pink, author of 'When' and 'To Sell is Human'*
To anyone who thinks they are uninspired, stifled, or creatively
infertile... this book is for you. Allen Gannett shows that you
aren't truly any of those things. You're just doing it wrong.
*Ann Handley, author of 'Everybody Writes'*
Insightful, inventive and practical. . . The Creative Curve shifts
our understanding of creativity from a difficult-to-repeat
light-bulb moment into a well illuminated and researched path to
continual inspiration and creative success.
*Shawn Achor, author of 'Big Potential' and 'The Happiness
Advantage'*
All human beings have the potential for great creativity. Gannett
explodes the myth that creativity is some mystical talent some are
born with while others are not. Read this book to help understand
how to unlock your own creativity, and the creativity of every
person on your team.
*Kim Scott, author of 'Radical Candor'*
Drawing on interviews with highly successful entrepreneurs, Gannett
shows that the generation of creative ideas is not the result of a
stroke of genius—any more than are the winning performances of
Olympic athletes. Both are the culmination of years of preparation
and practice. His book uncovers the effective practice methods,
such as intensive self-study and experimentation, the search for
feedback from masters and peers, and gradual refinement of product
ideas.
*K. Ander Ericsson, author of 'Peak: Secrets from the New Science
of Expertise'*
The perfect book for any marketer who feels that they want to be
more creative but doesn't know how. Gannett makes clear that
creating hit products and campaigns, is not something mystical, but
rather a critical skill to learn and arm yourself with.
*Megan Eisenberg, CMO of MongoDB*
If you want to understand creativity, and cultivate and maximize
your own, The Creative Curve is the book you need.
*Richard Florida, author of 'The Rise of The Creative Class'*
The Creative Curve is a must read for digital marketers. Our job is
to tell amazing stories that resonate with our audience. Gannett
makes it clear that honing this skill is not only possible, but has
a well-traveled roadmap.
*Beverley Jackson, VP of social strategy for MGM Resorts
International*
The Creative Curve is a must-read for anyone in the business of
innovation. And Allen Gannett is one of the smartest entrepreneurs
and writers of his generation. His writing is fresh, compelling,
and delightfully fun to get through. You'll find yourself wishing
for even more.
*Shane Snow, author of 'Dream Teams' and 'SmartCuts'*
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