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The Creative Curve
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Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.

About the Author

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.

Reviews

A juicy, rollicking tour along the path toward creativity -- Seth Godin
The Creative Curve takes on one of the most pernicious beliefs about creativity - that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality. Seasoned with lively anecdotes, The Creative Curve will take you through the science and practice of creativity so that you can start tapping into your own breakthroughs. -- Daniel Pink, author of 'When' and 'To Sell is Human'
To anyone who thinks they are uninspired, stifled, or creatively infertile... this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong. -- Ann Handley, author of 'Everybody Writes'
Insightful, inventive and practical. . . The Creative Curve shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success. -- Shawn Achor, author of 'Big Potential' and 'The Happiness Advantage'
All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with while others are not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team. -- Kim Scott, author of 'Radical Candor'

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