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The Creative Thinking Handbook


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Table of Contents

    • Chapter - 00: Introduction - Why do we need new ideas, really?;
  • Section - ONE: Thinking about your thinking;
    • Chapter - 01: The decision radar;
    • Chapter - 02: Common thinking errors - Selective thinking;
    • Chapter - 03: Common thinking errors - Reactive thinking;
    • Chapter - 04: Common thinking errors - Assumptive thinking;
  • Section - TWO: The solution finder;
    • Chapter - 05: The context for creative problem solving;
    • Chapter - 06: The solution finder step 1 - Understanding;
    • Chapter - 07: The solution finder step 2 - Ideation;
    • Chapter - 08: The solution finder step 2 - Ideation toolkit;
    • Chapter - 09: The solution finder step 3 - Analysis;
    • Chapter - 10: The solution finder step 4 - Direction;
  • Section - THREE: The end of the beginning;
    • Chapter - 11: Commit to 'thinking differently';
    • Chapter - 12: Creative leadership;
    • Chapter - 13: Conclusion - Where do you go from here?;
    • Chapter - 14: Appendix - Activity answers;
    • Chapter - 15: Index

About the Author

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping (R). He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates. He is a bestselling author on creativity and innovative thinking skills, and promotes entrepreneurial thinking through the Inspire Genius Foundation. Melina Costi is a professional business writer with a background in marketing management. She has co-authored several books.


"A really inspiring and pragmatic guide to innovation and creativity - key drivers of great businesses." * Peter Estlin, Lord Mayor of the City of London *
"As always, Chris Griffiths thinks ahead. He also thinks, up, down, around the back and under! Here, he shares this art with us and prepares us to think creatively for ourselves on challenges we can't even perceive of yet. It's a must-read." * Sharon Curry, Executive Leadership Coach, Mind Map, Creativity and Innovation Instructor *
"Chris Griffiths delivers the perfect, practical recipe book for driving creativity and innovation into action." * Stuart Miller, Chief Executive Officer, MindMapUSA *
"As technology evolves to the point that it becomes a commodity, individuals and organizations must compete by unlocking human potential and inspiration. This book could not be better timed. Chris Griffiths gives us a powerful, hands-on approach to tap into our creative flow and become masters in our chosen field. An essential resource for anyone looking to "be different" and create at their highest capacity." * Jan Muhlfeit, Executive Coach/Mentor, former Chairman of Microsoft Europe, author of 'The Positive Leader' *
"If you want your innovation to become part of everyday practice, this book is for you. Very accessible, with a structure that lays out a pathway to sustainable growth." * Bill Lowe, Leadership and Learning Writer and Trainer, Executive Consultant at Kestrel Education *
"There are many reasons why innovation has an increasingly important role to play in the modern workplace, but there are few practical guides on how to establish robust systems and processes to deliver it. In this insightful book, Chris Griffiths provides a comprehensive suite of tools that will provide any business with a great track to run on when implementing innovation with their teams." * David Jones, Financial Services Professional *
"Essential reading for any HR professional, manager or CEO looking to extend the boundaries of what is possible in their organization. This book challenges readers' assumptions about their thinking and the traps we must avoid if we are to develop our creative thinking abilities." * Keith Usher, Managing Director, Insight Learning Organisation *
"In times of industrial revolutions like the digital revolution today, it is simply key to think not only differently, but creatively. Chris Griffiths provides a very useful toolkit." * Steffen Niehues, C-Level Executive, Software *
"A great read; thoroughly enjoyable and providing inspirational insight into thinking that will change the way you approach your own." * Andy Hayward, Director, Infinity BTS Ltd *
"If you don't want to wait for ever for ideas to occur, then Chris Griffiths can tell you how to generate useful ideas right when you need them most." * Pavan Bhattad, Pavan Bhattad Institute of Thinking *
"Simply a must-read if you want to innovate and grow your business." * Matteo Salvo, bestselling author on learning strategies and memory techniques, MINDPERFORMANCE *
"Chris Griffiths has been inspiring me since our first meeting. He taught me not to over-glorify creativity. He gave me the keys to human thinking, and they opened the doors to real creativity." * Karl Mortier, Educational Professional *
"Another great read from Chris Griffiths. Through his experience and insights, he is not only inspiring organizations about really being innovative but showing the way. I hope more organizations take on board Chris' thinking." * Richard Bradley, Managing Director, Master Trainer Institute, Geneva, Switzerland *

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