Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen
Ed Catmull is co-founder of Pixar Animation Studios, and before his
retirement in 2019 was president of Pixar Animation and Disney
Animation. He has been honoured with five Academy Awards, including
the Gordon E. Sawyer Award for lifetime achievement in the field of
computer graphics. In 2019, he received a Turing Award-often called
the Nobel Prize of computing-for his pioneering work on
computer-generated imagery. He received his Ph.D. in computer
science from the University of Utah. He lives in San Francisco with
his wife, Susan.
www.CreativityIncBook.com
@DisneyPixar
Many have attempted to formulate and categorize inspiration and
creativity. What Ed Catmull shares instead is his astute experience
that creativity isn’t strictly a well of ideas, but an alchemy of
people. In Creativity, Inc. Ed reveals, with commonsense
specificity and honesty, examples of how not to get in your own way
and realize a creative coalescence of art, business and
innovation.
*George Lucas*
This is best book ever written on what it takes to build a creative
organization. It is the best because Catmull’s wisdom, modesty, and
self-awareness fill every page. He shows how Pixar’s greatness
results from connecting the specific little things they do (mostly
things that anyone can do in any organization) to the big goal that
drives everyone in the company: Making films that make them feel
proud of one another.
*Robert I. Sutton, Professor of Management Science at Stanford
University, author of The No A**hole Rule and co-author of Scaling
Up Excellence*
Just might be the best business book ever written
*Forbes Magazine*
Pixar uses technology only as a means to an end; its films are
rooted in human concerns, not computer wizardry. The same can be
said of Creativity Inc., Ed Catmull’s endearingly thoughtful
explanation of how the studio he co-founded generated hits such as
the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s
triumphs and near-disasters to outline a system for managing people
in creative businesses—one in which candid criticism is delivered
sensitively, while individuality and autonomy are not strangled by
a robotic corporate culture
*Financial Times*
Achieving enormous success while holding fast to the highest
artistic standards is a nice trick—and Pixar, with its creative
leadership and persistent commitment to innovation, has pulled it
off. This book should be required reading for any manager
*Charles Duhigg - Author of THE POWER OF HABIT*
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