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Creativity in Public Relations


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Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: A definition of 'creativity';
    • Chapter - 02: Creativity: some myths debunked;
    • Chapter - 03: How you think in 'boxes';
    • Chapter - 04: The creative process;
    • Chapter - 05: Green Light thinking: creative techniques;
    • Chapter - 06: Green Light thinking: brainstorming;
    • Chapter - 07: Creativity - the consultation tool;
    • Chapter - 08: Red Light thinking: the evaluation of ideas;
    • Chapter - 09: Creativity is not just for photocalls;
    • Chapter - 10: Creativity and social media;
    • Chapter - 11: The creative meme master;
    • Chapter - 12: Obstacles to creativity;
    • Chapter - 13: You are never more than 12 feet from an opportunity;
    • Chapter - 14: The 'creative diamond';
    • Chapter - 15: The creative individual;
    • Chapter - 16: Creating a creative culture;
    • Chapter - 17: The ethics of creativity: lies, damned lies and impropaganda;
    • Chapter - 18: The future of creativity;
    • Chapter - 19: Award ceremony;
    • Chapter - 20: Interested in finding out more?

About the Author

Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is also the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).


"[A] must for any business's PR department." - Midwest Book Review

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