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Creativity and Problem Solving


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Table of Contents


Introduction 1

1 The Root Sources of Creativity 3

2 Three Triggers to Creativity 7

3 The Mindstorming Method 11

4 Questioning to Stimulate Creativity 16

5 Brainstorming: Unlocking the Power

of Your Team 22

6 Optimism Is the Key 27

7 Develop the Qualities of Genius 32

8 Problem Solving in Seven Steps 37

9 Mind-Stimulating Exercises 42

10 Use Your Three Minds for Thinking 48

11 Practice Two Approaches to Thinking 55

12 Practice Lateral Thinking 59

13 How Your Mind Works 63

14 Systematic Problem Solving Revisited 67

15 Practice Zero-Based Thinking 72

16 Face Reality 76

17 Don't Let Roadblocks Be a Problem 81

18 The Seven Sources of Innovation 85

19 Ten Creative Solutions to Obsolete Products 91

20 The Value-Engineering Principle 96

21 Evaluate Your Ideas 98

Conclusion 102

Index 103

About the Author

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specialising in the training and development of individuals and organisations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.


"Creativity is like sugar in the bottom of a coffee cup. You need to stir it up...Tracy identifies three factors that stir up creativity." -- Dallas Morning News

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