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Creativity at Work


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Creativity is a key leadership skill, with 60% of leaders naming it as their top priority (IBM study, 2010) Taking a psychological perspective, Creativity at Work provides models, techniques and examples of creative environments to ensure creative organisations and successful team working. Includes case studies from organisations around the world, including Innocent, Google, ASDA, Diageo, Starbucks, initiatives in the US public sector, redbus.in, UnitedStyles as well as an in-depth look at creative approaches to different industries around the world, including farming in India and the public sector in the US and UK.

Table of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: What is creativity at work?;
    • Chapter - 01: Definitions of creativity;
    • Chapter - 02: Who are creative heroes at work?;
    • Chapter - 03: How creative do you think you are?;
    • Chapter - 04: Your creative style;
    • Chapter - 05: Creativity in organizations;
  • Section - TWO: The brain;
    • Chapter - 06: Thinking;
    • Chapter - 07: Impediments to creative thinking;
    • Chapter - 08: The creative thought;
  • Section - THREE: Results;
    • Chapter - 09: The creativity at work survey;
  • Section - FOUR: Supercharging your workplace;
    • Chapter - 10: Discover adjacent possibles;
    • Chapter - 11: Creative environments;
    • Chapter - 12: Creative skills for the workplace;
  • Section - FIVE: The creative process;
    • Chapter - 13: Using a creative process;
    • Chapter - 14: The CREATE process

About the Author

Ros Taylor is a leading UK psychologist, executive coach, successful businesswoman, an accomplished author and a TV and radio presenter. Newspapers have described her variously as 'the guru of personal development' and 'the best motivational speaker heard this year'. She was named by The Independent on Sunday as one of the top ten coaches in Britain. She has been one of the main presenters on numerous TV programmes for the BBC. Other TV and radio work includes BBC Radio 5, BBC Radio Scotland, Scottish Television, GMTV, LWT, ITN News, Sky News, Channel 4 and E4.


"Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat." * The Online Recruitment Resource *
"If you are fascinated by where great ideas come from and could do with a boost to help you come up with more, Taylor's guide is an excellent starting point." * HR Magazine *
"This book is alive, it talks and breathes and yes, it listens! Ros Taylor's book is all the more readable because individual experiences are shared in short stories - her own and those of persons interviewed - and because she offers wise and practical tips at the end of each chapter." -- Dimis Michaelides * Keynote speaker, leadership and innovation expert *

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