Table of Contents

Preface and Acknowledgments
1. Introduction: Message is the Medium
2. Getting it Ju:::st Right
3. Addressing "The Issues"
4. Ethnoblooperology
5. Unflipping the Flop
6. The Message in Hand
7. What Goes Around. . .

Promotional Information

Examines some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own

About the Author

Michael Lempert is Assistant Professor of Anthropology at the University of Michigan and author of Discipline and Debate: The Language of Violence in a Tibetan Buddhist Monastery.
Michael Silverstein is Charles F. Grey Distinguished Service Professor of Anthropology, Linguistics, and Psychology and in the Committee on Interdisciplinary Studies in the Humanities at the University of Chicago. His published works include Talking Politics: The Substance of Style from Abe to "W."

Reviews

"A timely, fascinating, pathbreaking book by two outstanding scholars that is sure to appeal to a wide audience." Richard Bauman, author of Voices of Modernity: Language Ideologies and the Politics of Inequality "This is first-class scholarship, bringing very sophisticated and revelatory analytical perspectives to bear generatively on the stuff of presidential and electoral politics in the US." Don Brenneis, University of California, Santa Cruz "Speaks directly to interests and concerns of linguistic anthropologists, sociolinguists, and discourse analysts, [and] the insights into American political discourse that the book provides will be of interest to a broader audience... Accessible enough that it should appeal to popular audiences interested in language and politics." Adam Hodges, author of The "War on Terror" Narrative: Discourse and Intertexuality in the Construction and Contestation of Sociopolitical Reality