Table of Contents

Preface: Why This Book is Important.

Prologue: From Entitlement to Capital Asset.

1. A Morality Tale.

2. Information.

3. Needs on the Job.

4. Face-to-Face.

5. Openness.

6. Research.

7. Marketplace.

8. Strategy.

Epilogue: A Profession at a Crossroads.

Notes.

Acknowledgments.

The Author.

Index.

About the Author

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

Reviews

"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change." (Personalfuhrung, December 2008)