Part I: Preparing For an Era of Crises Part II: Crises of the Physical Environment Part III: Crises of Management Failure Part IV: Conclusions
Otto Lerbinger is Professor Emeritus at Boston University, specializing in corporate public affairs and applying the social sciences to management and communication. He holds a PhD in Economics and Social Science at the Massachusetts Institute of Technology.
"At last there is an excellent book on the management of crises, a text that clearly defines the risks and responsibilities which must be addressed and the complex and interrelated forces which are a part of our current society. In a true scholarly fashion, the references...flow easily as befits the work of a master teacher. Lerbinger's work stands alone..."-Public Relations Review"The Crisis Manager is more than just another book offering managers models for preparing crises plans; it shows us how crises can affect an organization's reputation, even affecting profitability in the long run."-Public Relations Quarterly