Introduction. Part I: Theoretical Foundations 1. Critical Theory and Dialectics 2. Critical Internet and Social Media Studies 3. Critical (Internet) Privacy Studies: Ideology Critique 4. Critical (Internet) Surveillance Studies: Commodity Critique Part II: Case Study 5. Traditional and Critical Research of Privacy and Surveillance on Social Media 6. Empirical Results: (Dis)Advantages of Social Media Part III: Techno-Social Revolution 7. Critical Theory, Dialectics, and the (Dis)Advantages of Social Media 8. Conclusion
Thomas Allmer is Lecturer in Social Justice at the University of Edinburgh, Scotland, UK. His research focuses on critical theory and political economy of media and communication. He is the author of Towards a Critical Theory of Surveillance in Informational Capitalism (Peter Lang, 2012).
"Thomas Allmer’s outstanding book is characteristic for the high
relevance of critical theories and critical political economy of
the Internet today. He elaborates in an impressive and astute
manner an ideology and commodity critique of Internet privacy and
surveillance as well as social media’s political economy by making
use of and actualising Marx and Marxist theory for the dialectical
critique of twenty-first century digital capitalism. This book is
an essential must-read for anyone who cares about the Internet and
wants to know why we should (dis)like Facebook."—Professor
Christian Fuchs, author of Culture and Economy in the Age of Social
Media, Digital Labour and Karl Marx, Social Media: A Critical
Introduction, Internet and Society"In this book, Thomas Allmer has
pulled off the difficult trick of combining a comprehensive
re-reading of the relevance of the critical tradition to digital
times with original research on internet users, to produce a
provocative analysis of the contradictory potentials of new media
and the forces shaping their deployment. By reconnecting discussion
of privacy, connectivity and surveillance with fundamental
underlying questions of emancipation and control it moves debate
beyond the superficiality of much contemporary commentary to
confront the complex entanglements of emerging media with
prevailing patterns of inequality and power and the prospects for
challenge and change. Anyone concerned with our possible futures
needs to read it."—Graham Murdock, Professor of Culture and
Economy, Loughborough University"In past years, a number of
writers... have published important books about the dynamics of the
social media. Yet, Thomas Allmer has managed to find a unique
standpoint that provides his book with much-deserved place in this
somewhat cluttered research space. Based on a combination of
in-depth theoretical inquiry and sound quantitative research,
Critical Theory and Social Media addresses issues pertaining to
theory and practice in equal depth – thus walking the walk of
critical social praxis... Instead of offering one more sweeping
generalization, Thomas Allmer goes the hard way and produces
relevant, socially embedded research which is a necessary
precondition for critical emancipation... I warmly recommend
Critical Theory and Social Media for two main reasons. First, the
book provides important insights into the logic of the contemporary
social media. Second, it shows a good example of doing relevant
social science research in and for the age of the network."— Petar
Jandrić, University of Applied Sciences, Zagreb, Croatia, Concepts
"The quantitative data analysis and research results support
Allmer's argument that corporate social media, the space of capital
accumulation, serves as ideological platforms to facilitate
commodification. He also points out that the leading public
discourse that social media are new, open, and bring about more
democracy is a pseudoproposition
and manipulated by social media owners to strengthen their
ideological agenda. The new social media users, in contrast, are a
spatially and socially fragmented class and are not able to
challenge the asymmetrical and
hierarchical client-server network. Allmer proposes the
peer-to-peer computer network, which has information
and communication commons, to be the substitute and the gateway to
real social media and human liberation.Critical 1heory and Social
Media is a valuable model for scholars in media and communication
studies, digital society studies, and beyond to reconsider the
problem of emancipation and control."- Lin Dong, Georgia State
University, Technical Communication
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