1. You Don’t Need to Launch Today
2. The Crowd Is the New Gatekeeper
3. Crowdfunding Is the Rock Concert for Entrepreneurs
4. I Made These Mistakes So You Don’t Have To
5. Make It about Them
6. Backers Are Individuals, Not Numbers
7. How to Make Friends and Lose Money
8. Go Small to Win Big
9. Build a Better Community
10. Don’t Quit Your Day Job…Until You Quit Your Day Job
11. You Are Your Own Gatekeeper
Appendix A: 125 Crowdfunding Lessons in 125 Sentences
Appendix B: The One-Week Checklist
Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.
“While many small businesses turn to crowdfunding to raise funds,
not many attempts are successful. Stegmaier’s seven
successful Kickstarter campaigns, and the successful and failed
attempts of others, helped him create a crowdfunding template for
increasing the odds of success.”
-Jim Pawlak, - Biz Books, Syndicated Columnist and member of the
National Book Critic’s Circle
“A Crowdfunder’s Strategy Guide is authoritative and comprehensive,
yet easy to read. This book should do much to answer basic
questions about crowdfunding and provide those interesting in using
crowdfunding with a valuable playbook.”
- Foreward Magazine (Barry Silverstein, Winter 2016)
“Stegmaier (founder, Stonemaier Games) uses his experiences funding
a game company through Kickstarter to offer a fun and readable
guide to running a crowdfunding campaign. He treats a Kickstarter
campaign as a serious business requiring planning, thought, and
networking. Stegmaier’s approach encourages building trust with
buyers and suggests that crowdfunders secure support and a strong
community online well before launching any funding initiative. He
bolsters his recommendations with statistics and stories from other
crowdfunders and advocates running a campaign centered on the
patrons. The book includes advice about how to tackle specific
challenges along with a good dose of business philosophy. Although
this title could be used for running campaigns on other sites, it
concentrates on working with Kickstarter. A more personal, succinct
read for anyone who enjoyed Sherwood Neiss et al.’s Crowdfunding
Investing for Dummies. VERDICT: A must-read for any aspiring game
designer, this is also a well-organized, enjoyable, and useful book
for anyone considering crowdfunding a project.”
-Library Journal (Jessica Spears, Monroe Coll. Lib., Bronx, NY)
“Even after twenty successful crowdfunding projects and over
$1,500,000 raised, I turn to Jamey if I have questions. He knows
his stuff.”
—Michael Mindes, founder and CEO, Tasty Minstrel Games
“A crowdfunding campaign gives an entrepreneur the opportunity for
a very public success or a very public failure. Jamey Stegmaier
reveals his proven playbook for success.”
—Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington
University in St. Louis
“You would be hard-pressed to find anyone who has contributed more
to creating a formula for a successful tabletop Kickstarter
campaign than Jamey Stegmaier.”
—James Mathe, President, Minion Games
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