Table of Contents

Acknowledgements
xiii
Introduction: Through the Looking Glass: Medical Culture and the Media / Lester D. Friedman 1
1. Print Media

The Pharmaceutical Gaze: Psychiatry, Scropophilia, and Psychotropic Medication Advertising, 1964-1985 / Jonathan M. Metzl 15
Taken to Extremes: Newspapers and Kevorkian’s Televised Euthanasia Incident / Arthur L. Caplan and Joseph Turow 36
Stop the Presses: Journalistic Treatment of Mental Illness / Otto F. Wahl 55
2. Advertisements
The Nurse-Saver and the TV Hostess: Advertising Hospital Television, 1950-1970 / Joy V. Fuqua 73
Exorcising “Men in White” on Television: An Exercise in Cultural Power / Kelly A. Cole 93
Drive-By Medicine: Managed Care Ads on Billboards / Norbert Goldfield 109
3. Fiction Films
Frankenflicks: Medical Monsters in Classic Horror Films / Stephanie Brown Clark 129
Big Boys Do Cry: Empathy in The Doctor / Lucy Fischer 149
Institutional Impediments: Medical Bureaucracies in the Movies / Marilyn Chandler McEntyre 166
4. Television
Images and Healers: A Visual History of Scientific Medicine / Marc R. Cohen and Audrey Shafer 197
From City Hospital to ER: The Evolution of the Television Physician / Gregg Vandekieft 215
The Fat Detective: Obesity and Disability / Sander L. Gilman 234
Dissecting the Doctor Shows: A Content Analysis of ER and Chicago Hope / Gregory Makoul and Limor Peer 244
5. Documentaries
Reproductive Freedom, Revisionist History, Restricted Cinema: The Strange Case of Margaret Sanger and Birth Control / Martin F. Norden 263
Continence of the Continent: The Ideology of Disease and Hygiene in World War II Training Films / Christie Milliken 280
“Invisible Invaders”: The Global Body in Public Health Films / Kirsten Ostherr 299
The Medium in the Message: Documenting the Story of Dax Cowart / Therese Jones 315
6. Computers
Technologies Transforming Health Care: X Rays, Computers, and the Internet / Joel D. Howell 333
The Shape of Things to Come: Surgery in the Age of Medialization / Timothy Lenior 351
Medicine.com: The Internet and the Patient-Physician Relationship / Faith McClellan 373
Virtual Disability: On the Internet, Nobody Knows You’re Not a Sick Puppy / Todd Chambers 386
Works Cited 399
Contributors 423
Index 429

Promotional Information

A collection of essays on medicine and media from newspapers through film, television, and computers

About the Author

Lester D. Friedman, Senior Lecturer, teaches film, medical humanities, and literature at Northwestern University. His books include The Jewish Image in American Film; Steven Spielberg: Interviews (coedited with Brent Notbohm); and the British Film Institute book Bonnie and Clyde.

Reviews

“This is a book so timely and valuable-even necessary-that the wonder is that it hasn’t already appeared.”-David B. Morris, author of Illness and Culture in the Postmodern Age and The Culture of Pain