Table of Contents

Part 1: The Politics of Sport 1. Introduction 2. The Complete Original Text of Blowing the Whistle: The Politics of Sport 3. Profiting by the Presence of Ideals: Sponsorship and Olympism 4. Sport and Popular Culture: The Temporary Triumph of Process over Product Part 2: Sport, Cultural Politics and Political Culture since 1983 5. Pleasures, Commodities and Spaces 6. Nations, Identities, Celebrities and Bodies 7. Globalisation: The Global and the Local 8. Back to Politics

About the Author

Garry Whannel is Professor of Media Cultures and Director of the Centre for International Media Analysis at the University of Bedfordshire.

Reviews

'Whannel is a foundational figure in the study of sports and the media. !for 20 years his writing has set a high standard!and it remains an inspiration to many' - Toby Miller, Professor of Cultural Studies, New York University, USA